Sasha Savvy Starts It Up

Sasha Ariel Alston’s New Book

Best-selling Author, Sasha Ariel Alston, has successfully launched her second children’s book, Sasha Savvy Starts It Up, which encourages girls to become entrepreneurs.

Following the success of the STEM-focused book, Sasha Savvy Loves to Code, Sasha, a recent 2020 graduate, was determined to write the second book in the Sasha Savvy series before graduating college and she met that goal. According to the book’s description, “Through STEM, entrepreneurial, and social justice concepts, Sasha Savvy Starts It Up inspires girls to be confident, creative thinkers and problem solvers, all while having fun.”

Sasha, a *Gen Zer,* stated, *When I set out to write the first book as a teen in high school, I wanted to provide an innovative solution to address the lack of girls exploring STEM and maintaining an interest. I thought a book telling a story would be a great way to inspire girls and help build confidence in areas they find challenging. I have a similar motivation for this book but it*s more focused on entrepreneurship.*

According to the American Association of University Women, a girl’s self-esteem drops 3.5 times more than a boy’s does between elementary and high school. *I want to encourage girls to speak up, take risks, pursue dreams, share ideas, and believe they can be leaders, inventors, and CEOs. Fostering this mindset is everything and providing a space for them to grow is a must,* stated Sasha, who holds a degree in  Information Systems, which merges technology and business.

Despite pandemic-related challenges, Sasha published this book through a successful Kickstarter campaign raising nearly $10,000. The book can be purchased on  Amazon, Barnes & Noble, Books-A-Million, Eso Won Books, and local, independent bookstores at Indie Bound.

About the book: Sasha Savvy Starts it Up is a middle grade book (ages 8-12). In the first book of the series, Sasha Savvy Loves to Code, 10-year old Sasha Savvy from Washington, DC, was introduced to coding and she loved it,. Now she’s 12, in middle school, and smart and inquisitive as ever. Her mom Stacy Savvy, a software developer, and her dad, Steve Savvy, a Chef and Entrepreneur, encourage her to use her imagination and to be creative when she runs into a problem. Sasha and her best friends, Ashley Webster, and Gabby Reyes, decide to start a business. The family supports them, and even 17- year old big brother Savion, joins the team. Readers will follow the team’s progress from having an idea to making a plan to facing challenges to learning big lessons as they launch their business.

About Sasha Ariel Alston: Sasha Ariel Alston is the author of the groundbreaking children*s book, Sasha Savvy Loves to Code. Sasha Savvy Starts it Up is the second book in the series with a focus on entrepreneurship. Sasha is a well sought-after Speaker that encourages youth to explore educational and career opportunities in STEM. She has appeared on Good Morning America and C-SPAN Book TV and been featured in Forbes, Huff Post, the Atlantic, and Black Enterprise. She has inspired girls to dream big in Disney, Google, Snapchat, Amazon, & Facebook initiatives and won several awards for her outstanding accomplishments. A 2020 graduate of Pace Universitys Lubin School of Business with a degree in Information Systems, she is also the Founder & CEO of Sasha Ariel Ventures LLC. Currently she resides in Washington, DC.

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